By Frank MacGrath (2007, second edition) Paperback $39.99
Golf tournaments can offer tremendous fundraising and awareness-building opportunities for many nonprofits, but they are also large-scale special events that require a great deal of staff resources, volunteer manpower and financial commitment. This handbook is a practical resource for nonprofits, assisting you and your colleagues in planning, executing and maintaining a very successful charity golf tournament. The ‘industry Bible’, this guide will not only benefit the novice tournament organizer, but also will help experienced staff and volunteers take their tournament “to the next level.”
Table of Contents
Introduction, 1
Getting Started: Setting Objectives for your Tournament, 7
Building and Maintaining a Great Organizing Committee, 13
Size, 13
Chairperson, 13
Staff support, 13
Role of the committee, 14
Meetings, 15
Recruiting your committee, 15
Maintaining a Strong Organizing Committee, 15
Creating a Realistic Planning Timeline, 21
Choosing the Right Golf Course, 29
Getting started, 29
Course research, 30
Course visits and site inspection, 30
Contract negotiation, 31
Golf course liaison, 32
Making Money: Setting your Tournament Budget, 37
Revenues, 37
Sponsorship revenue, 38
Day-of-event fundraising and on-course activities, 38
Auctions, 38
Donations, 38
Expenses, 39
Tournament package and shotgun fees, 39
Meals, 39
Pro shop credit charges, 39
Sponsor signage, 39
Golfer gift, 39
Determining your Tournament Format: What, When and How, 47
Picking the right date, 47
Shotgun start versus tee times, 48
Sample tournament day itinerary for shotgun tournament, 49
Tournament format, 51
Alternative Formats for Golf Fundraising Events, 57
On-site Activities: Keep it Fun and Keep it Simple, 63
Sample Types of On-Course Activities, 63
Traditional golf skill contests, 64
Customized or unique hole activities, 64
Less is more, 65
Hole-in-One Contests, 71
Organizing a hold-in-one contest, 71
19th hole shootouts, 73
Marketing and Branding your Tournament, 79
Pre-tournament marketing, 79
Create a tournament invitation/brochure, 79
Marketing the tournament, 80
Measure the marketing, 81
Marketing your organization at the tournament, 81
Post-event marketing
Sponsorship Support: The Key to a Profitable Event, 91
Suggested sponsor categories, 92
Sponsor recognition, 93
At the event, 94
Post event, 94
Golfer Gifts and Prizes, 101
Obtaining prizes, 101
Golfer shirts, 103
Fundraising Activities at the Tournament, 111
Raffle, 111
Auction, 112
Immediately Prior to the Tournament, 121
Volunteer Management, 129
How many volunteers are required, 129
What volunteers need to know, 130
Managing volunteers at the tournament, 131
How and where to recruit volunteers, 132
Post-event follow up with volunteers, 133
One the First Tee: Day-of-Event Management, 137
Volunteers, 138
Registration, 139
Getting golfers out on the course, 140
While the golf tournament is underway, 140
Post-golf reception/dinner, 141
Wrap-up/breakdown, 142
Birdies and Bogeys: Contingency Planning/Pitfalls to Avoid, 147
Inclement weather, 147
Rental clubs, 148
Shortfall in donated prizes, 148
Pitfalls to avoid, 148
The Scorecard: Tournament Review and Follow Up, 155
Good to Great: Taking your Tournament to the Next Level, 161
The venue, 161
The cause, 161
The extras, 162
The survey, 163
How Golf Tournaments Can Further Assist your Organization, 169
Format: Paperback
Pages: 170
Publisher: Civil Sector Press
Language: English
ISBN: 1-895589-51-7
Dimensions: 5.5 inches by 9 inches
Shipping Weight: 350 grams
SKU: macgrath001
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